Become a ColorSource Distributor
BASF Automotive Refinish Coatings
The Perks of Partnership
BASF partners with its ColorSource distributors to help them achieve success as they define it.
Some of the many benefits of the ColorSource program are as follows.
Improved Profitability
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Discount program on BASF refinish products
Business Builder Funds to help support your marketing and training.
Business development and technical specialist subsidies.
Reduced restocking fee.
Exceptional Exclusivity
First-to-market products
Risk-free new product introductions
Partner program discounts on equipment, business services
Risk-free new product introductions
Partner program discounts on equipment, business services, and products
Singular Support
Extensive sales, marketing and technical training.
Dedicated team of sales business support and marketing experts
Exclusive webinars and training
Expansion support
Consultative sales calls
